This Summer, we have all endured the heat, the humidity and the wait for the release of Pokémon Go. It is old news now that Pokémon Go was released in July of this year and although that may be the case we have recently been given the word that there is a plan to release trading and battling between players and that there will be new Pokémon to catch by the end of next year.
To Pokémon Go players this update will be the greatest thing to have ever happened to them since the 90’s and to other non-Pokémon Go players, this has little importance to you but I want you to open your minds for a moment and understand why everything Niantic (the mobile game company that worked hand in hand with Pokémon to create Pokémon Go) updates and releases is critical to anyone interested in augmented-reality games and digital marketing. Remember, Pokémon Go became the most popular mobile app game on Google Play and Apple’s App Store in less than a week from its release.
As the popularity of Pokémon Go grows many companies have decided to join in the fun and advertise alongside the craze by allowing their business locations become bombarded with lures (lures attract Pokémon to a location which also attracts players to the same location the lure is placed), offering discounted or free merchandise for Pokémon trainers who stop by their business and now targeting the specific audience that plays Pokemon Go in social media marketing. Multiple businesses have placed Pokémon on top of their product using the game’s camera and advertise to not only catch Pokémon but to catch their store deals as well.
Whether you’re into Pokémon Go or not we can surely learn a lot from this new technology. We have noticed how quickly large brands have reacted alongside the release of Pokémon Go. This kind of partnership between Pokémon Go and giant corporations goes hand in hand with each other because it connects the dots between restaurants, banks, and retailers and a fit, and young audience.
When McDonalds’ recognized Pokemon Go they showed support toward players by joining in the Pokémon fun. Now players are more likely to visit McDonalds’ next time they play Pokémon Go than another restaurant chain who hasn’t acknowledged the game at all. It won’t take long before other large corporations join the trend. Starbucks has already become a sponsor of Pokémon Go which goes well with the free Wifi they already offer Starbucks customers.
Starbucks can now reach a younger generation who normally would choose cheaper coffee brands than their fancy iced beverages and food. If Starbucks wanted to, they could also advertise within Pokémon Go if the rumors that Pokémon Go will advertise within its game shortly are true which would go well with their Pokémon Go advertisements on social media and store front signage.
Pokémon Go may have seemed like it would be a fad that would boil over but after the announcement of future Pokémon trading and Pokémon battling between trainers at the end of this year and the reporting that by the end of 2017 Niantic will release the second generation of Pokémon, it is quite obvious that Pokémon Go will stay for the long haul.
If you still think Pokémon Go has very little effect on the future of digital marketing you may still not be aware that Pokémon Go is now the leader in augmented-reality games. Anyone in the gaming realm, whether you make games, play games, or use games to market your product, knows that this augmented-reality idea needs a leader to set the marker of where any other augmented-reality game has to reach. Augmented-reality games have opened the doors to new forms of digital marketing that are more relatable than other digital marketing because the relationships built between the game, players, and businesses all happen in the players lives while they’re on their way to school, on vacation, or in the gym. It’s live marketing.
Pokémon Go has brought us innovation in mobile app games using Google Maps as their mapping resource and having players commit to getting off the couch to play their game. Pokémon Go forces players to create memories and experiences with its game and as time goes on and people catch more Pokémon we will all watch what more Niantic and Pokémon will bring to the table in digital marketing, augmented-reality games, and Pokémon Go player relationships.