This is Yessenia Matamoros
Yessenia created Tru.Works in 2009. Yessenia experienced a call to connect with people for as long as she can remember. She created Tru.Works in her sketchbook, while attending J.P. McCaskey High School in Lancaster, Pennsylvania. Since then she strived to learn all she could about people, business, and art to create a platform for people to meet other creatives and entrepreneurs in their communities. In 2022, Tru.Works became an LLC and is now Tru.Works Company based out of Lancaster County, Pennsylvania.
Yessenia in her early career
Early on in Yessenia’s life, she had wanted to live independently in the hustle and bustle of New York City to challenge herself and discover her confidence. Yessenia lived in NYC from 2014 to 2020. The realities of New York City hit Yessenia very quickly.
She had started from the bottom without a place to call home and eventually worked her way up to living on her own and leading multiple teams and traveling the world. She wouldn’t have been able to do it without mentorship, trial and error.
Yessenia learned to not only survive in New York City but she surpassed survival and thrived all by taking risks.
Yessenia Matamoros, Founder and Owner of Tru.Works Company
It was her time in New York City when Yessenia learned what she wanted to achieve with Tru.Works and developed a concrete plan as to what Tru.Works needed to become. She felt as if the city government grouped many people instead of valuing the individual citizen. This viewpoint of NYC is what fueled Yessenia to collect stories from all around the world to show her audience different viewpoints and opinions.
Yessenia Leaves New York City
Like many others, the Covid-19 pandemic had also pushed Yessenia to make a change and to take Tru.Works to Lancaster County, Pennsylvania.
It was time to leave her position as an operations professional in a well-established company and take the risk on herself to reconstruct Tru.Works into a platform where she can help connect the local community she grew up in with other valuable people and perspectives.
Yessenia Establishes Tru.Works Company in Lancaster County
Tru.Works Company is now based out of Lancaster County, Pennsylvania which is an up-and-coming small town in Central Pennsylvania. Yet, in this current political climate, Yessenia found that her small town was becoming more divided at a time when we need to be more connected.
Yessenia strongly believes that the more we sit down and talk to each other, the more we can understand each other and see that we’re more alike than different. The fewer differences we see, the better decisions we can make for our schools, community, families, and ourselves.
Yessenia has experience in graphic design, publishing, marketing, and operations management specifically in small businesses like auto repair shops, salons, and dental labs, and large businesses like logistics companies.
Yessenia has managed teams, and projects, and assists many small business owners in her local community in the areas of project management, marketing, and art. Here is some of her work below: